The Fire Product Search website is quite simply the most cost effect way to generate quality sales enquiries and promote your products to the international fire and rescue community.
We are the world’s largest online interactive product database serving the fire fighting and fire rescue industries. Our site users are fire professionals from Europe, USA, Asia, Middle East, South & Central America and Australasia searching for the latest firefighting and rescue equipment.
The Key is Pull v. Push Marketing
The majority of our traffic comes from people typing specific keywords into Google and other search engines. These purchasers and specifiers are coming to us with the intent to buy or specify. This is very different from trying to sell something to an audience hoping some of them happen to intend to specify or buy.
Fire Product Search offers a unique marketing and advertising platform which allows our members to take advantage of what online and new media has to offer compared with traditional marketing and advertising methods.
WHAT WE OFFER;
Return on Investment (ROI)
Content on Fire Product Search has a snowball effect, generating ever-increasing and longer term exposure compared with a hard copy magazine, directory or an exhibition.
Fire Product Search has been designed to produce specific sales enquiries for our members, each product page has a contact form allowing our users to request more information with ease.
Targeted Web Traffic
We link to our member’s website and providing them with targeted high-quality relevant web traffic. These click through’s are very high value. For example, potential customers would have already searched for a specific type of product via Google, then looked through the Fire Product Search website and then are interested enough in that product to click through to our member’s website, many times more valuable that Google Adwords.
If your company operates in the firefighting or fire rescue industries then links from the Fire Product Search website are hugely valuable for SEO (Search Engine Optimisation) as we are one of the top ranking sites in this niche market.
Brand Exposure & International Visibility
Our site visitor numbers are constantly increasing at the last count 18,371 use Fire Product Search in September 2016 to search for and learn more about fire and rescue equipment. As a member, a good selection of these visitors will see your company products and brand.
Our Newsletter alone is sent to more than any fire magazine readership. New visits to the site are on average 70% each month. If a company takes a 6-month profile they have the potential to reach over 100,000 unique visitors to the Fire Product Search site.
The great thing about online marketing is measurement. We monitor all page views and specific product enquiries on the site and provide this data to our members enabling valuable feedback from marketing spend and return on investment (ROI).
Social Media Support
As with as our website and monthly newsletter, we also support our members via the Fire Product Search Social Media Channels which include Fire Product Search Daily, Facebook, Twitter, Google Plus, LinkedIn and the Fire Product Search Youtube Channel.
With all memberships on Fire Product Search, we offer unlimited changes and updates to any of your information throughout.
For a FRESH approach to marketing in the fire and rescue industry choose Fire Product Search.
What our customers say;
“Delta Fire has employed the marketing services of the Fire Product Search team for a number of years now and have found the return on investment this platform offers to be excellent. Like most Companies of our size it is essential we spend our marketing budgets wisely and we see the Fire Product Search website as a safe pair of hands in this regard. The team at FPS ensure our products receive the highest possible level of exposure at all times and regularly send through customer enquiries for us to convert into orders. Unlike some website marketing companies where the level of support is only at the point of renewal, FPS provide comprehensive support throughout the year. I have no hesitation in recommending Fire Product Search to any company looking for enhanced online product exposure – great service, competitive prices and professional staff with a deep knowledge of the fire sector.”
Simon Lister – Sales & Marketing Manager at Delta Fire
“Ballyclare has been using Fire Product Search for its marketing since 2012 when we decided to take a trial membership on the site. We were impressed with the service offered, the online exposure provided and the results and feedback we received. Since 2012 we have upgraded our membership on the site as digital media and online marketing has become such an important part of our marketing strategy. Fire Product Search has become an essential part of our overall marketing plan for fire each year and I would be happy to recommend a membership on the site.”
Andy Hart – Marketing & Sales Support Manager at Ballyclare