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Strong Exhibitor Interest for INTERSCHUTZ USA

by Greg Preston
Strong Exhibitor Interest for INTERSCHUTZ USA

The premiere staging of INTERSCHUTZ USA is still a full year away, but there’s already Strong Exhibitor Interest for INTERSCHUTZ USA. A third of the available space has already been booked, despite the fact that the official exhibitor acquisition phase is only now beginning. Special early-bird rates apply for exhibitors joining INTERSCHUTZ USA by 1 January 2020.

INTERSCHUTZ and the USA: This winning combination is being very well received by suppliers of equipment, services and solutions for the fire and rescue services, civil protection, safety and security, with heavyweights like Spartan, MSA, Plymovent, OnSpot and HAIX already on board – all the more impressive since the show isn’t taking place until the middle of October, 2020.

“I believe the support we have enjoyed, and continue to enjoy, for INTERSCHUTZ USA is two-fold. First, the respect for the reputation and the brand INTERSCHUTZ throughout the world, and certainly in the U.S., is very powerful. Second, the U.S. fire-service is ready for an event that brings people and technology together in the interest of greater security, safety and efficiency for fire departments and rescue services,” said Larry Turner, CEO of Hannover Fairs USA. So what kinds of technologies will tomorrow’s fire services need? What strategies are the most likely to succeed in the 21st century? And what about new safety standards? Answers to these questions and more will be provided by exhibitors, keynote speakers, presenters and trainers at INTERSCHUTZ USA.

For five days next year, Philadelphia will be the center of attention for everyone in the U.S. with an interest in firefighting and rescue equipment, solutions and services. INTERSCHUTZ USA gets underway on 13 and 14 October with training sessions and a networking event. Then, from 15 to 17 October, INTERSCHUTZ USA will continue with its exhibition program, conferences, product demos and additional networking opportunities.

“There’s a reason we decided to stage the show in Philadelphia, on the east coast of the USA,” explains Martin Folkerts, Deutsche Messe’s Global Director INTERSCHUTZ. “It is a city steeped in history, including fire service history, and it’s a location that around 44 percent of the country’s 27,000 fire departments can get to by car in less than four hours.” Companies who are quick to act can take advantage of a special early-bird rate valid until 1 January 2020.

INTERSCHUTZ USA is Deutsche Messe’s very first full-fledged INTERSCHUTZ event held outside Germany and ranks alongside the company’s suite of co-produced INTERSCHUTZ-branded (“powered by INTERSCHUTZ”) events such as the AFAC show in Australia and the REAS show in Italy. That is not to say that INTERSCHUTZ USA is competing with the parent INTERSHUTZ event in Hannover, Germany, which runs this coming June. Quite the contrary, in fact: While the show in Hannover targets all the relevant international markets, the event in Philadelphia targets only the North American market. “The point is,” remarks Turner, “not everyone can make it to Hannover to attend INTERSCHUTZ in Germany. Which is why potential exhibitors and attendees alike are so excited about our move to bring the global INTERSCHUTZ experience to the U.S. fire service right here in the USA. The enthusiasm we have in the planning of INTERSCHUTZ USA and in the concept of bringing the global INTERSCHUTZ experience to the U.S. fire service has been contagious among potential exhibitors and attendees alike.”



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